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The Guardian - Fashion • Feb. 13, 2026, 7:15 a.m.
The tunnel runway at the Super Bowl – and the rise of the ‘unicorn bag’
On game day, where fashion has become a huge part of athlete identity, professionals are reaching for codified displays of their wealth • Don’t get Fashion Statement delivered to your inbox? Sign up here On Sunday night the Seattle Seahawks beat the New England Patriots in Super Bowl LX, Bad Bunny put on a spectacular half-time show, and multiple players all walked down the tunnel from the car park to the dressing rooms carrying the same logo’d bag.
The bag in question, by luxury French brand Goyard, isn’t part of any official uniform – and isn’t really known outside of its 0.1% customer base. But it has become as ubiquitous a status symbol among American football players as their AirPods Max headphones and Richard Mille watches – and is part of a brave new world of tunnel fits.
The bag in question, by luxury French brand Goyard, isn’t part of any official uniform – and isn’t really known outside of its 0.1% customer base. But it has become as ubiquitous a status symbol among American football players as their AirPods Max headphones and Richard Mille watches – and is part of a brave new world of tunnel fits.
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